Q1 Section B: Audience

Question: Analyse one of your coursework productions in relation to the concept of audience (25 marks).

- We were asked to create a cross promotional package for a specific audience.

-An advert created to promote a new band. Has to be something people can watch again and again

-We did research into what our audience want to see- colours, costumes, themes, performance/narrative

-Had to consider our audience when creating our band name, logo and other imagery

Theories
Sturat Hall- have to look at the audience before creating a new media text. All media texts have a message (either encoded or decoded) and its our job to decode them.  Messages can be preferred, negotiated or oppositional readings.




Personal Identification
Information
Entertainment
Social Interaction

Blumler and Katz